We had our finger on the pulse of understanding millennial trends in fashion, art, music, and entertainment.

We had our finger on the pulse of understanding millennial trends in fashion, art, music, and entertainment.

It was the 2000s.

My concert promotions business was working with stars like Pitbull and Lady Gaga.

Our events attracted thousands of millennials every week.

Chicago.

Miami.

Vegas.

Social media was in its infancy.

How did we market our events?

We relied on printed flyers and a street team for hand-to-hand distribution.

The insightful Joe Grande led the team.

Joe suggested there was a more significant opportunity for my company.

He recognized the value in our understanding of millennials.

He foresaw that our insights on cultural trends were invaluable to brands.

Joe encouraged me to think of ourselves as a platform versus a promoter.

Concert promotions gave us street cred and social proof.

But the real opportunity lies in monetizing our insights.

Consulting services.

Experiential events.

Brand partnerships.

At the time, I couldn’t fully grasp the magnitude of his vision.

I was stuck inside the box, seeing us only as a concert promoter.

Fast forward, I now run a lead generation agency.

Reflecting on Joe’s advice, I realize we can be much more.

We have a unique capability.

We help B2B companies land 6- and 7-figure opportunities with large enterprise businesses.

But that expertise can manifest beyond our current agency services model.

We need to think of ourselves as a business development-focused media company.

The shift offers new revenue streams beyond agency services.

Advertising.

Subscriptions.

Affiliate Marketing.

Events.

Investment Firm.

Moving towards an integrated ecosystem offers exciting prospects.

It opens up significant growth potential.

Joe Grande’s sage advice has been a pivotal influence.

It’s prompted a reevaluation of our business model.

I encourage you to reconsider the essence of your business.

Are you viewing it too narrowly?

Could you make a broader impact similar to Joe’s vision and how we’re evolving today?

Whatever you’re thinking, think bigger.