The Future of Agency Growth Is Signal-Driven — and Opportunity-Ready
October 6, 2025 2:41 am Leave your thoughtsFor years, most agencies have relied on the same playbook: wait for a referral, hope for a repeat client, or... View Article
Author Archives for Christian Banach
About Christian Banach
Christian Banach is a business development expert who helps agencies and consultancies land 6- and 7-figure opportunities predictably. With 20+ years of experience—including growing his firm and working with brands like Disney, Toyota, Kohl’s, and Constellation Brands—Christian now empowers clients to attract and close more deals through proven strategies and Relationship-Making™.
Agencies That Name Accounts, Win Accounts
September 28, 2025 8:44 pm Leave your thoughtsYou probably have an Ideal Client Profile sitting in a deck somewhere. But if you don’t have a named target... View Article
The 5 Real Blockers Killing Your Sales and Marketing Results
September 21, 2025 1:34 pm Leave your thoughtsYour prospects didn’t suddenly stop reading emails, picking up calls, or seeing ads. They just stopped responding to you. And... View Article
Do You Have an Audience—or Just a List?
September 13, 2025 6:11 pm Leave your thoughtsMost agencies have a list. An email database. Social media followers. Maybe even a wish list of dream clients. But... View Article
Why Differentiation Drives Faster Growth and Profitability
September 6, 2025 9:23 pm Leave your thoughtsToo many agencies grow by accident, not design. They land a client through a referral, another through a past contact,... View Article
Driving on Empty: The Fatal Mistake Agencies Make with New Business
August 23, 2025 9:57 pm Leave your thoughtsYou’ve just bought a brand-new car. The paint shines, the engine purrs, and you’re ready to hit the open road.... View Article
[Webinar Recap] 5 Secrets to Help Agencies Finish 2025 Strong
August 16, 2025 7:14 pm Leave your thoughts2025 has been a challenging year for new business—but you’re not alone. In our recent Finish Strong webinar, we polled... View Article
Stop Chasing Leads. Start Earning an Audience.
August 10, 2025 8:40 pm Leave your thoughtsWhat if your marketing had to be so good… people would pay for it? That’s how media companies think—and it’s... View Article
We’re in a New Game: 15 New Business Shifts You Must Make to Win in 2025
August 3, 2025 2:33 pm Leave your thoughtsI’ve spoken to over 500 agencies, consultancies, and ad/martech companies about new business. Here are 15 things the top performers... View Article
Doing All the “Right” Things? Why It’s Still Not Driving Pipeline
July 27, 2025 2:08 pm Leave your thoughtsCongrats! Your agency, adtech, or martech company is doing it all. A blog. A podcast. A newsletter. You’re posting on... View Article
Why Your B2B Marketing Needs a Media Company Mindset
July 19, 2025 8:41 pm Leave your thoughtsBusiness developers at agencies, adtech, and martech companies are facing a reckoning. Buyers are ignoring cold outreach, ghosting nurture sequences,... View Article
Why Lead Gen and Performance Marketing Fall Short
July 13, 2025 2:12 pm Leave your thoughtsIf you’re still relying on performance marketing or lead generation to grow your agency, you’re probably seeing diminishing returns. SEO... View Article