Christian Banach is a business development expert who helps agencies and consultancies land 6- and 7-figure opportunities predictably. With 20+ years of experience—including growing his firm and working with brands like Disney, Toyota, Kohl’s, and Constellation Brands—Christian now empowers clients to attract and close more deals through proven strategies and Relationship-Making™.
AI is everywhere right now—and let’s be honest, most AI-generated emails are still pretty terrible. They’re robotic, vague, and full... View Article
New business development has never been harder. 76% of agencies, ad tech, and martech leaders tell us that winning new... View Article
Most Agencies Are Struggling. But a Few Are Quietly Thriving. Here’s What They’re Doing Differently. The 2025 Agency Core Research... View Article
Read the full article on Adweek The pressure to scale. The promise of independence. The challenge of navigating investor expectations.... View Article
Most agencies are wasting LinkedIn’s potential. They default to posting “culture content” on their company pages—holiday posts, team outings, new... View Article
If being the “best-kept secret” is part of your agency’s brand story… that’s not a flex. That’s a red flag.... View Article
In February 2025, we surveyed agency and consulting firm leaders about the challenges of new business over the last 12... View Article
In business development, we often hear that messaging needs to be personalized. But what’s frequently overlooked is the equally, if... View Article
Generating new business is tougher than ever. Traditional lead gen tactics—like referrals, SEO, and cold email—just don’t deliver consistent results... View Article
Most agencies and consultancies think referrals come from happy clients. Turns out that’s not really true. Peep Laja, CEO at... View Article
Picture this: It’s the early 1990s. You’re planning a cross-country road trip. You pull out a paper map, trace your... View Article
When budgets get slashed, and pressure goes up, most business development teams make the same mistake — they try to... View Article