AI demands a new model of differentiation
September 13, 2025 5:17 pm Leave your thoughtsTo command a premium as AI democratises agency capabilities, CEOs must rethink their traditional approach to standing out. Agencies have... View Article
Robin Bonn is the CEO of Co:definery – the agency positioning specialists. In a disrupted market, he advises and coaches agency leaders who refuse to compete on price and instead want to stand out, attract better clients and build a renowned, high-margin business. He's also the author of Market of One and host of The Immortal Life of Agencies podcast. [LinkedIn]
To command a premium as AI democratises agency capabilities, CEOs must rethink their traditional approach to standing out. Agencies have... View Article