Tim Williams is a leading authority on transforming the business and revenue models of agencies and professional service firms. As founder of Ignition Consulting Group, he advises firms worldwide on pricing and business strategy. Tim has worked with hundreds of agencies—from top independents to global networks—across North America, Europe, Asia, and Australia, including all major holding companies. [LinkedIn]
Procurement professionals have a term for it: “supplier conditioning.” It’s the most widely used technique in the procurement toolbox, yet... View Article