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I was contemplating whether or not to launch this firm

I was contemplating whether or not to launch this firm.

It would be months before everything was set.

I needed to start building awareness and trust.

But there was a problem.

I was employed full-time.

Promoting my soon-to-launch business could be a conflict.

We were 6 months into the pandemic.

People were stressed, anxious, and worried.

I found motivation in guided meditations and personal development.

I had a crazy idea.

Maybe what was helping me, would be of value to others.

But I’m not a self-help guru.

What if my stories don’t resonate?

My writing isn’t good?

Or I run out of things to say?

I threw caution to the wind.

And wrote my first Monday Motivation message.

That was 30 weeks ago.

The response has been surprising.

It’s led to new clients.

A partnership with a leading advertising trade publication.

More importantly, readers have shared its positive impact on them.

But there’s another unexpected outcome.

Its impact on me.

I find the process of ideating and writing cathartic.

It forces me to reflect each week.

Brings about gratefulness.

And holds me to a higher standard.

The routine has made me a better person.

Sometimes I wonder what the shelf life of this is.

But I believe that as long as I continue adding value, good things will follow.

Make Deposits Before Making Withdrawals

Christian Banach

Christian Banach

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