I was contemplating whether or not to launch this firm.
It would be months before everything was set.
I needed to start building awareness and trust.
But there was a problem.
I was employed full-time.
Promoting my soon-to-launch business could be a conflict.
We were 6 months into the pandemic.
People were stressed, anxious, and worried.
I found motivation in guided meditations and personal development.
I had a crazy idea.
Maybe what was helping me, would be of value to others.
But I’m not a self-help guru.
What if my stories don’t resonate?
My writing isn’t good?
Or I run out of things to say?
I threw caution to the wind.
And wrote my first Monday Motivation message.
That was 30 weeks ago.
The response has been surprising.
It’s led to new clients.
A partnership with a leading advertising trade publication.
More importantly, readers have shared its positive impact on them.
But there’s another unexpected outcome.
Its impact on me.
I find the process of ideating and writing cathartic.
It forces me to reflect each week.
Brings about gratefulness.
And holds me to a higher standard.
The routine has made me a better person.
Sometimes I wonder what the shelf life of this is.
But I believe that as long as I continue adding value, good things will follow.