Let’s play a game.
Do you have any unique beliefs or unconventional strategies you’d feel uneasy telling a boss or client?
If the answer is no, reflect on that.
If everything you do aligns with industry norms and best practices, is it happenstance?
Chances are, no.
More likely, you’ve been following rather than innovating.
Don’t be afraid to test things.
Break things.
Have a distinct point of view.
To stand still is to fall behind.
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