My daughter and I went to the zoo

My daughter and I went to the zoo.

Now 10 years old, Bianca and I have gone every year since she was born.

Most recently, it was a gorgeous sunny spring day.

Not too hot

Not too cold.

Not too busy.

As we walked through the zoo, I felt moments of nostalgia.

Bianca’s 5th birthday when she pet a penguin.

Zoo Lights in below zero temperatures.

When a rhino almost urinated on my dad when I was a kid.

When Bianca and I got home, I began scrolling through old photos.

Each brought me back to that moment.

I felt sentimental.

These were meaningful experiences with meaningful people.

But something really got me.

As these moments were happening, I had no idea I would remember and value them years later.

At the time, each seemed normal.

My realization wasn’t just true of zoo photos.

I began thinking of…

Family barbecues.

Nights out with friends.

Late-night projects with co-workers.

Each seemed routine at the time.

But little did I know how precious those moments would be later.

If this was true of past experiences, it’s fair to assume it’ll be true of those happening now.

In the current moment, we often don’t understand what we have.





How do we give greater importance to every moment?

How do we appreciate those around us more?

Because sometimes, you will not know the value of a moment until it becomes a memory.

Sometimes You Will Never Know The Value Of A Moment Until It Becomes A Memory

Christian Banach

Christian Banach

Say, hi! Connect with me on LinkedIn, Facebook, and Instagram.


How to Predictably Get Your Busy Agency 6- and 7-Figure Opportunities with Big Companies


Get my fill-in-the-blank templates, worksheets, and checklists to kickstart your agency’s outbound business development program today.

online course

Target Market Strategy

Get clear on the problems your agency uniquely solves, your right-to-win audience, and how to go-to-market

Group coaching

Prospecting Training

Get trained on the most effective strategies and tactics to connect with busy decision-makers at enterprise companies


Lead Gen System Implementation

Get help designing and implementing an in-house system that generates leads from enterprise companies predictably


Outsourced Lead Gen

Get meetings booked with decision-makers at enterprise companies by
outsourcing your lead generation


My Story

Read the story of how I went from concert promoter to agency owner, how things fell apart, and how I started over


Press & Media

Check out my recent guest appearances on popular blogs, podcasts, TV, and radio shows


Featured Insights

Learn more about outbound business development through my latest articles, research studies, and videos.

free resources icon

Free Resources

Get my fill-in-the-blank templates, worksheets, and checklists to kickstart your agency’s outbound business development system.