Proven Proprietary Process

Developed and refined over the last 20 years, PROPEL™ is our proprietary outbound prospecting process built to predictably land 6- and 7-figure opportunities for agencies and martech companies.

Christian Banach is a business development and growth consultancy that guides agencies and martech companies to predictably land 6- and 7-figure opportunities and unlock their full potential.

Our Proprietary

PROPEL Process/

Our proven 6-step process for consistent, repeatable, and predictable results.

P
/01

Pivotal Problem

P
Identify urgent & important prospect challenges that you can uniquely solve
R
/02

Right-to-Win Audience

R
Focus on segments where you have a better than average chance of success of winning
O
/03

Offer Insights

O
Offer the prospect insights so that they take the desired action
P
/04

Professional Persistent

P
Implement a persistent but respectful pursuit of prospects through multi-channels/touches
E
/05

Engaging Messaging

E
Connect with personalized messaging that triggers a desired, measurable response
L
/06

Launch & Optimize

L
Activate campaigns in 30-day sprints, analyze results, and continuously optimize

Business Development Insights

How Small Agencies, Freelance Creatives, and Marketing Consultants Can Predictably Land 6-Figure Clients

Whether you’ve just started your business or have been around the block a few times, there’s no denying that the marketing landscape is... View Article

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Surprising Agency Growth Strategy: How to Bypass RFPs and Win New Business Predictably

RFPs are unreliable for predictable agency growth. You don’t know when they will come in, from who, or for what. When RFPs do... View Article

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