A colleague once told me, “You’re the Wizard of Oz, Christian. Mysteriously leading from behind a curtain.”
See when I owned my concert promotions business, I produced massive events.
Grammy award-winning artists like Lady Gaga, T-Pain, and Pitbull performed.
Yet I walked through the crowds, and few knew I was the mastermind.
I never grabbed the mic to hype the audience or featured myself in ads.
I rarely bothered to get a photo with artists or celebs.
I was busy overseeing event operations.
At the time, that’s where I saw my importance.
But that was short-term thinking.
In a people-based business, we were faceless, which held us back from forming a community.
It meant missed business opportunities because I wasn’t out there networking.
When I started this consultancy, I wrestled with a personal or corporate brand.
With my lesson learned, I went with my personal brand.
Within months, I have the name recognition that took years to build as a corporate brand.
I’m experiencing better engagement, relatability, and trust.
And best, prospective clients are finding me.
Agencies struggle with differentiation.
Are you treating yourself as a brand, or are you hiding behind the curtain?
How might your brand help increase visibility, stand out and win more business?
