A colleague once told me

A colleague once told me, “You’re the Wizard of Oz, Christian. Mysteriously leading from behind a curtain.”

See when I owned my concert promotions business, I produced massive events.

Grammy award-winning artists like Lady Gaga, T-Pain, and Pitbull performed.

Yet I walked through the crowds, and few knew I was the mastermind.

I never grabbed the mic to hype the audience or featured myself in ads.

I rarely bothered to get a photo with artists or celebs.

I was busy overseeing event operations.

At the time, that’s where I saw my importance.

But that was short-term thinking.

In a people-based business, we were faceless, which held us back from forming a community.

It meant missed business opportunities because I wasn’t out there networking.

When I started this consultancy, I wrestled with a personal or corporate brand.

With my lesson learned, I went with my personal brand.

Within months, I have the name recognition that took years to build as a corporate brand.

I’m experiencing better engagement, relatability, and trust.

And best, prospective clients are finding me.

Agencies struggle with differentiation.

Are you treating yourself as a brand, or are you hiding behind the curtain?

How might your brand help increase visibility, stand out and win more business?


Your Brand is What People Say About You When You're Not in The Room

Christian Banach

Christian Banach

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