Inspiration – Christian Banach

How to Utilize New Technology to Build ‘Smarter’ Prospect Lists and Generate More Opportunities

Digital transformation has fundamentally reshaped how we communicate, market, and transact in today’s rapidly evolving business landscape. As a result, a paradigm shift… View Article

6-Step Proven Go-to-Market Strategy Framework for Remarkable Agency Growth

A go-to-market (GTM) strategy is a holistic plan detailing how a company will successfully launch and market its offerings to achieve its business… View Article

Revolutionizing Agency Growth: Why Relationship-Making is the Future of Business Development

The business landscape has dramatically transformed in recent years as the digital revolution has radically altered how we communicate, market, and sell. This… View Article

Why Understanding the Modern Buyer’s Journey is Critical for Predictable Agency Growth

Many agencies and martech companies still believe that their work and awards are enough to drive predictable growth. Many firms also subscribe to… View Article

How To Choose and Optimize Your Marketing Channels to Maximize Growth

Gone are the days when agencies and martech companies had a finite number of B2B marketing channels to reach prospects, such as cold… View Article

How to Break into New Verticals and Avoid Client Conflicts to Drive Growth

It’s a classic dilemma: agencies and martech companies win a client in a vertical market (like automotive) and develop expertise in that industry…. View Article

Why Word-of-Mouth and Referrals Aren’t A Reliable Growth Strategy

Agencies and martech companies often boast that word-of-mouth and referrals are their primary source of growth and new business. While acquiring new clients… View Article

Christian Banach partners with IPaintMyMind to Bring Art Programs to Underserved Communities

Chicago, Illinois, USA (July 11, 2022) – With non-profits understaffed and struggling to generate revenue, gain donors, and fundraise effectively, many lack resources… View Article

What Can King Kong Teach You About The Extreme Dangers of Gorilla Clients?

In the story of King Kong, a filmmaker journeys to a remote island to document the legend of a gigantic gorilla-like ape. There,… View Article

Talent Crisis: How To Fill Your New Business Pipeline When Resources Are Stretched

The advertising and marketing industry is in the midst of a talent crisis. In 2020 and 2021, the sector lost 52k global jobs… View Article

How to Re-Engage Your Professional Network and Generate Warm Leads Systematically

Whether you’re an agency leader, freelancer, or consultant, more likely than not, your calendar is swamped with client work. Like many of us,… View Article

How Small Agencies, Freelance Creatives, and Marketing Consultants Can Predictably Land 6-Figure Clients

Whether you’ve just started your business or have been around the block a few times, there’s no denying that the marketing landscape is… View Article

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