Our founder, Christian Banach, shares weekly insights, intertwining personal stories and business lessons to illustrate how life experiences fuel professional growth.

“You’re obsessed, addicted, Christian.”

“You’re obsessed, addicted, Christian.” “Why are you always working?” “Is that all you think about?” I’ve heard these murmurs and advice since I… View Article

Read More

I’ve been sick.

I’ve been sick. The flu. Relentless body aches. Sinus congestion. A throat so sore it felt like swallowing glass. Confined to my bed,… View Article

Read More

I launched this company during the pandemic.

I launched this company during the pandemic. From day 1, I designed it to be remote. As the company grew, I brought on… View Article

Read More

Over the holidays, I had more opportunities to hit the pickleball courts.

Over the holidays, I had more opportunities to hit the pickleball courts. Pickleball is a sport I’ve grown to love. It’s been a… View Article

Read More

Is this the ‘most wonderful time of the year?’

Is this the ‘most wonderful time of the year?’ For many, the festive season morphs into a whirlwind of to-dos. We dash to… View Article

Read More

I grew up in a lower-middle-class family.

I grew up in a lower-middle-class family. Our basic needs were met. But luxuries and savings were out of reach. In my family,… View Article

Read More

A partially completed puzzle on the kitchen table caught my eye.

A partially completed puzzle on the kitchen table caught my eye. My daughter and I were visiting my parents over Thanksgiving. Days before,… View Article

Read More

Not long ago, I was a newcomer in agency business development

Not long ago, I was a newcomer in agency business development. I was eager to catch up with my peers on their career… View Article

Read More

It was the late 1990s.

It was the late 1990s. A summer evening found me on the brink of the unknown. I was 20, and my friends were… View Article

Read More

As the gym lights dimmed after the playoff match, there were tears.

As the gym lights dimmed after the playoff match, there were tears. Earlier, my daughter, Bianca, and her 7th-grade volleyball team faced off… View Article

Read More

Ever go for a run when the wind’s at your back?

Ever go for a run when the wind’s at your back? On a recent run on a brisk fall morning, I had such… View Article

Read More

In junior high, I discovered my first taste of entrepreneurship.

In junior high, I discovered my first taste of entrepreneurship. A neighbor lawn-cutting service. My equipment? Our family’s riding lawn mower and dot… View Article

Read More

Become Smarter in Business Development

Land your next big client by staying on the pulse of CMO moves, RFPs, case studies, industry trends, and insights. Delivered to your inbox every Monday.

    Live Webinar | How to Build Awareness and Win Clients with Email Newsletters | June 5th // Register for Free ->

    X