Inspiration – Christian Banach

I spent time in the Florida Keys over the New Year holiday.

I spent time in the Florida Keys over the New Year holiday. I’m not a fan of boats. But I felt compelled to… View Article

How to Break into New Verticals and Avoid Client Conflicts to Drive Growth

It’s a classic dilemma: agencies and martech companies win a client in a vertical market (like automotive) and develop expertise in that industry…. View Article

Why Word-of-Mouth and Referrals Aren’t A Reliable Growth Strategy

Agencies and martech companies often boast that word-of-mouth and referrals are their primary source of growth and new business. While acquiring new clients… View Article

Christian Banach partners with IPaintMyMind to Bring Art Programs to Underserved Communities

Chicago, Illinois, USA (July 11, 2022) – With non-profits understaffed and struggling to generate revenue, gain donors, and fundraise effectively, many lack resources… View Article

What Can King Kong Teach You About The Extreme Dangers of Gorilla Clients?

In the story of King Kong, a filmmaker journeys to a remote island to document the legend of a gigantic gorilla-like ape. There,… View Article

Talent Crisis: How To Fill Your New Business Pipeline When Resources Are Stretched

The advertising and marketing industry is in the midst of a talent crisis. In 2020 and 2021, the sector lost 52k global jobs… View Article

How to Re-Engage Your Professional Network and Generate Warm Leads Systematically

Whether you’re an agency leader, freelancer, or consultant, more likely than not, your calendar is swamped with client work. Like many of us,… View Article

How Small Agencies, Freelance Creatives, and Marketing Consultants Can Predictably Land 6-Figure Clients

Whether you’ve just started your business or have been around the block a few times, there’s no denying that the marketing landscape is… View Article

Surprising Agency Growth Strategy: How to Bypass RFPs and Win New Business Predictably

RFPs are unreliable for predictable agency growth. You don’t know when they will come in, from who, or for what. When RFPs do… View Article

Building A Rebound-Ready Business Development Program

Next to the Great Recession of 2008, the 2020 pandemic was one of the most devastating events for the ad industry. If you’re… View Article

8 Cold Email Tips from Experts to Improve Response Rates in 2021

Cold emailing is non-negotiable for successful lead generation programs. For agencies, an outbound business development program that creates consistent lead flow is the… View Article

Get Your Agency Off the Revenue Rollercoaster

You know that feeling when you are at the top of the roller coaster and starting the descent – it’s the same pit… View Article

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