Inspiration – Christian Banach

Well, that was risky.

Well, that was risky. I was working for a digital marketing agency. And a former client from a different agency approached me. They… View Article

I discovered a flaw.

I discovered a flaw. Several years ago, I set a lifelong goal to live healthy and happy to 100 years of age. I… View Article

API Platform CMO reveals what she wants in agency partnerships

Credit: https://www.linkedin.com/in/lisaarthur/ Sensedia, a Brazilian API platform management firm, recently tapped Lisa Arthur to lead as CMO. Clients like Starbucks and McDonald’s rely… View Article

Want the secret to achieving more of your goals and seeing your ideas come to life?

Want the secret to achieving more of your goals and seeing your ideas come to life? Many years ago, I owned a concert… View Article

A lightbulb went off

A lightbulb went off. Every time I get on the treadmill, I set it to 6.9. It’s an 8:42 pace per mile. After… View Article

Over the last couple of months, there’s been a strange change.

Over the last couple of months, there’s been a strange change. My daughter Bianca and I used to spend a lot of quality… View Article

Employees looking to climb the ladder often make a critical mistake.

Employees looking to climb the ladder often make a critical mistake. They see leadership as a position when it’s an action. So they… View Article

Do you struggle with motivation?

Do you struggle with motivation? Look no further than Michael Jordan’s secret weapon. Motivation is a powerful force. It can drive us to… View Article

Was time passing me by?

Was time passing me by? Every new year, I reflect on the past and plan for the future. This year, I found myself… View Article

I spent time in the Florida Keys over the New Year holiday.

I spent time in the Florida Keys over the New Year holiday. I’m not a fan of boats. But I felt compelled to… View Article

How to Break into New Verticals and Avoid Client Conflicts to Drive Growth

It’s a classic dilemma: agencies and martech companies win a client in a vertical market (like automotive) and develop expertise in that industry…. View Article

Why Word-of-Mouth and Referrals Aren’t A Reliable Growth Strategy

Agencies and martech companies often boast that word-of-mouth and referrals are their primary source of growth and new business. While acquiring new clients… View Article

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