Christian Banach is a business development expert who helps agencies and consultancies land 6- and 7-figure opportunities predictably. With 20+ years of experience—including growing his firm and working with brands like Disney, Toyota, Kohl’s, and Constellation Brands—Christian now empowers clients to attract and close more deals through proven strategies and Relationship-Making™.
A go-to-market (GTM) strategy is a holistic plan detailing how a company will successfully launch and market its offerings to... View Article
Let’s play a game. Do you have any unique beliefs or unconventional strategies you’d feel uneasy telling a boss or... View Article
I broke the rules. But in doing so, I unlocked a door to hidden potential. My company is growing. I’ve... View Article
Our society faces an epidemic. We’re… Overscheduled. Overcommitted. And overextended. Our connectedness to our devices only exacerbates the problem. Emails.... View Article
The business landscape has dramatically transformed in recent years as the digital revolution has radically altered how we communicate, market,... View Article
I can’t believe it! I say it every year around this time. It’s March Madness. Each year, the basketball tournament... View Article
It’s not you. It’s me. Ever dated? You’ve probably been on one side or the other of INYIM. But I’m... View Article
Many agencies and martech companies still believe that their work and awards are enough to drive predictable growth. Many firms... View Article
Gone are the days when agencies and martech companies had a finite number of B2B marketing channels to reach prospects,... View Article
Well, that was risky. I was working for a digital marketing agency. And a former client from a different agency... View Article
I discovered a flaw. Several years ago, I set a lifelong goal to live healthy and happy to 100 years... View Article
Credit: https://www.linkedin.com/in/lisaarthur/ Sensedia, a Brazilian API platform management firm, recently tapped Lisa Arthur to lead as CMO. Clients like Starbucks... View Article