From Paper Maps to GPS: How Outbound Marketing Has Evolved
April 28, 2025 1:52 am Leave your thoughtsPicture this: It’s the early 1990s. You’re planning a cross-country road trip. You pull out a paper map, trace your... View Article
Author Archives for Christian Banach
About Christian Banach
Christian Banach is a business development expert who helps agencies and consultancies land 6- and 7-figure opportunities predictably. With 20+ years of experience—including growing his firm and working with brands like Disney, Toyota, Kohl’s, and Constellation Brands—Christian now empowers clients to attract and close more deals through proven strategies and Relationship-Making™.
Spray and pray is dead. Precision is the new power play.
April 20, 2025 2:32 pm Leave your thoughtsWhen budgets get slashed, and pressure goes up, most business development teams make the same mistake — they try to... View Article
C-Level Execs Are Ghosting You—Here’s a Smarter Way to Get Their Attention
April 14, 2025 1:32 am Leave your thoughtsIt’s not your imagination. C-level executives are harder to reach. This new data backs this up. Research from Belkins shows... View Article
Referrals are Unpredictable. SEO is Over. Cold Email is Dead.
April 11, 2025 10:18 am Leave your thoughtsThe New Data-Driven Playbook for Agencies and Consultancies to Land Clients Introduction: Why Traditional Lead Generation Methods Are Failing... View Article
Why Agencies and ConsultanciesCan’t Afford to Rely on Referrals Amid Trump’s Tariffs
April 6, 2025 10:38 pm Leave your thoughtsIf your agency or consultancy is banking on referrals to drive growth, it’s time for a wake-up call. Trump’s recent... View Article
Virtual Roundtables: The ABM Play More Agencies & Consultancies Are Using to Win High-Value Clients
March 29, 2025 11:32 am Leave your thoughtsVirtual Roundtables: The ABM Play More Agencies & Consultancies Are Using to Win High-Value Clients For agencies and consultancies,... View Article
The Future of Prospecting: How Agencies and Consultancies Can Leverage Intent Signals to Win Clients
March 28, 2025 8:02 pm Leave your thoughtsWinning new clients has become increasingly challenging for agencies and consulting firms. According to the “Benchmarks for Consulting Businesses 2024,” 35% of... View Article
Why Ignoring Brand Marketing Limits Your Firm’s Lead Generation Success (and How to Fix It)
March 28, 2025 7:54 pm Leave your thoughtsWhen agencies and consultancies think about growth, they often jump straight to lead generation. Research says that’s wrong! According to a study by... View Article
Are You Looking for Growth—Or Are You Ready to Scale?
March 9, 2025 2:27 am Leave your thoughtsWe recently worked with a founder who told us he wanted to double his revenue in the next three years.... View Article
We’re addicted to new. New ideas. New strategies. New opportunities.
March 4, 2025 12:32 pm Leave your thoughtsWe’re addicted to new. New ideas. New strategies. New opportunities. But what if chasing the next thing is actually holding... View Article
Stop Getting Ghosted: How to Focus on the Right Prospects and Close Faster
March 3, 2025 2:38 am Leave your thoughtsFor many agencies and consulting firms, new business development feels like a never-ending cycle of outreach, long sales processes, and... View Article
It’s not 1960, and You’re Not Don Draper: Why Your Firm Is on the Brink of Irrelevance
February 21, 2025 10:37 pm Leave your thoughtsIf your firm still relies on Mad Men-era tactics to win clients—referrals, golf club networking, or reputation—you will be irrelevant.... View Article